1.
True, definitional objectivity can only be achieved by an entirely third-party, Mr. Spock-like observer from outer space, wholly disconnected from the human condition and its accompanying biases. None living on earth can escape some form of bias: an American journalist would be hard-pressed to write objectively about democracy or Marxism; a Chinese journalist would be biased in his or her view of communism, intrinsically and naturally either for or against. However elusive, objectivity, or more accurately the pursuit of its implementation, has a natural place in journalism so as to distinguish it from the more gratuitously self-serving realms of public relations and advertising (Scheuer, 117). Journalism cannot claim to report a semblance of the truth without some aspirations for true objectivity. While definitional objectivity may be unattainable to all but Vulcans and other aliens, there are at least two conditions that can enhance a journalist’s pursuit of it and excuse the omniscience of bias in journalism.
The first condition is robust editorial oversight. As evidenced by the blogosphere, when left to his or her own devices, a self-proclaimed journalist is more likely to add to the public debate than to create a forum for its propagation, as journalism needs to. Editorial oversight provides a level of immediate and immanent accountability. An editor in the newsroom, ideally one seasoned by some level of experience and wisdom and certainly more removed from a story, can more objectively recognize biases in stories and regulate accordingly. The editorial process is the most effective form of self-regulation in the industry, as evidenced by the presence or lack of truth and objectivity. One needs only to compare a blog and a newspaper article to see the difference.
The second condition is journalistic integrity, for lack of a better term. I see objectivity in journalism as the honest portrayal of perceived truth. While complete objectivity may be impossible, one cannot fault a journalist for painting the picture as he or she honestly sees it, considering all the facts. Essentially, this is the job of the journalist- to gather facts (though admittedly a biased process ) and present them to the public in a narrative, dots connected (Scheuer, 67). Ingrained opinions and unconscious biases can and should be found by the concerned reader in the subtext, recognized for what they are, and then processed along with the rest of the information. It is a moot point as to whether journalists can have their own opinions or not; they or anyone can hardly be separated from their beliefs. As Scheuer states, no journalist is an automaton.
This does not mean, however, that biographical information should be included with a journalist’s work; it should be understood that journalists are human and therefore have inherent beliefs and opinions. Jay Rosen may disagree, what with his laissez-faire approach to neutrality and all, but I believe in a fourth wall of journalism, allowing the reader to make of the information what he or she will (Rosen, “Neutrality”). In this way I intend to approach objectivity- not by riding the elephant in the room, but by allowing readers to address it as they see fit.
2.
Excellence in journalism is consistently getting it right and getting it all (Scheuer, 45). Such an achievement is only obtained through an independent press. It is not enough to get all the facts if the context is incomplete or skewed. It is not enough to have a major exposé one day if there is no diligent reporting of the mundane every other day. It is not enough to convey an interesting narrative if the narrative lacks the facts. These characteristics and more make up the elusive quality of excellence in journalism.
Influences should be kept to a minimum, if not purged entirely, so as to maintain objective third-partisanship. Trust is built on the perceived notions of independence and truth. The human mind, I believe, is keen to recognize sales pitches and opinions disguised as facts. Whether or not the reader agrees with the faux facts is irrelevant to his or her patronage, but true excellence cannot be achieved under such conditions. Independence is essential to honest reporting, as objectivity is greatly, unbearably strained in independence’s absence.
Public vigilance is an ambiguous term. Does it mean pursuing the perceived best interest of the public, regardless of how the public itself defines its best interests? Or does it mean close study of polls and public research to determine what the public feels its needs are, and then fighting for those declared needs? I say that public vigilance is looking for unseen ways the public may be endangered, either physically, politically, or economically. The public need not know exactly how it is being served by the press in order for that service to be meaningful. This is paradoxical, of course, because the public may cast off that which it does not feel it needs. This casting off of a vital limb seems to be happening with newspapers, including my hometown newspaper, the Atlanta Journal-Constitution. The AJC does an excellent job of public vigilance. Every time I looked, I could find stories highlighting local crises, misuse of power, government negligence, and consumer reports. These stories were not given prevalence, and therein lies the problem. “Most popular stories” were linked to on the AJC Web site daily, including stories about breast implants, Jay-Z, and 50 pound tumors. Multimedia on the site was never devoted to hard news. By failing to provide enticing access and prevalence to important community stories, the AJC is failing in its public vigilance. It is not enough to write the stories- a vigilant newspaper will circulate the news to the best of its ability. In this lies excellence, an active pursuance of public vigilance to add to the aforementioned qualities.
3.
Journalistic truth differs from reality only in its level of complexity. While absolute truth is an incomprehensible ideal available in its entirety to God alone, journalistic truth attempts to portray reality as clearly as possible, often at the expense of some messy details, nuances, and depth of real life. Despite the chaos that plagues social relations at home and abroad, an amnesiac reading the paper would see a world more organized, understandable, and qualifiable than it actually is. In fact, journalistic truth varies entirely in different regions, cultures, religions, and races. Journalistic truth depends wholly on independence and context- it is not enough to show the stars but also the depth of space in which they are set (Scheuer, 46). Such a challenge is one foolhardily but necessarily undertaken by journalism. Only with a perceived notion of reality, organization, and contextual understanding can citizens hope to find meaningful participation in democracy. By dumbing down reality, it becomes accessible to those who live in it. Were it possible to describe and disseminate the minutiae that connects chaotic news events to the understanding of the masses, then, perhaps, would journalism be able to present absolute truth. This is not possible, however, so the adequate journalism of “Who? What? Where? When? and Why?” is of necessity adequate and accepted.
4.
The news industry is failing because of lack of foresight. As the retail, entertainment, and interpersonal communication industries moved their business models awkwardly but ultimately successfully onto the Internet, the news industry tried to weather what must have been perceived as a storm. With a void unfilled by professional journalists, the Internet adapted as only it can do, by providing the means for the everyman to take up the journalistic torch. A shoddy excuse for journalism, blogging was nonetheless embraced by reader and writer alike and now fills the web. Though traditional media institutions rushed to play catch up in the wake of Web 2.0, they are similar to the kid noticeably behind in school but trying to fake it nonetheless. In the meantime, readership and advertising dollars have already made Rosen’s migration to the new land of plenty, leaving newspapers and television in the past (Rosen, “Migration”).
Implications for future generations of journalists and readers include more writing talent devoted to novels, governments watched by no dog, and a strange new amalgam of journalism and professions like truck driver, lumberjack, and politician. In all seriousness, the future of journalism is being heavily debated by everyone in the industry, and it is an industry that seems to think of itself on a sinking ship. Yes, there are optimists like Dan Rather who see the future as being very similar to the past (Rather, “Future”). There are those such as Jay Rosen who see a future ruled by semi-professionals, freelancers in an open news market (Rosen, “Migration”). And then there are those pessimists who see the death of the press as imminent.
My own view is a mix of those perceptions. The press cannot die altogether, and the demise of some of its icons is not a sign of the journalistic Apocalypse. Some news organizations, like CNN, will adapt enough of their practices to seem modern, but will essentially practice the news using the business models of the past. I do see the evolution of the press taking place online, but it will have follow in the footsteps of Slate or The Huffington Post in terms of near-professionalism and journalistic integrity. Any journalism job I will have 10 or 15 years down the line will likely be work as a freelancer. Freelance journalism still has to answer to editors, still has to have a viable economic plan. Freelancers are also better able to utilize the developing tools of the trade, implement them in innovative ways, and ultimately profit from them. Bloggers are freelance journalists minus initiative, training, and resources. Add those qualities to a blogger and he or she can be as professional and beneficial to the Union as any New York Times reporter. News organizations can evolve how they choose or indeed die off; whichever fate awaits them, journalism and its role in society will live on, much to the relief of would-be professional journalists like myself.
5.
My personal code of conduct can be summed up in one word: depth. While it is necessary for a journalist to convey an understandable message, the extent to which news is dumbed down in the mainstream is excessive and degrades our society. I believe that in many cases news does need to be simplified, narrative, and accessible, and those cases are widely available to the public. What is not so available is in-depth reporting. Never does an issue have merely two sides, not in any political contest, not in any argument, not in any crisis. A reader would never know this by reading the morning paper. An abundance exists of journalists who report the surface; I want to report the surface and beyond. There is a strong likelihood that this will make my reporting liberal as hell, in which case, I accept that. There are too many stories over-reported with little actually being said; there are too many stories not covered at all. Perhaps journalists avoid depth as a precaution against error, lack of interest, or because they are told to do so. I do not intend to produce boring stories about which no one cares, I mean to make people care about stories that matter. Is there an unavoidable bias in such a desire? Almost certainly, but I believe that it should be done. Journalism should serve society as a whole. Not just the corporations, nor only the middle- and upper-classes, nor just the educated, nor any particular demographic should expect all the benefits of a free and vibrant press. While democracy is the voice of the majority, it is not to the detriment of the minority. I do not imply that I seek advocacy of the voiceless, merely fair representation, neither overbearing nor replacing the mainstream. Is this not why the First Amendment was created? To ensure power to the people? And why give power to people who already have power? Why raise the pulpit of those whose voices are already heard in abundance? I want to be a journalist so that I can report the untold stories and parts of stories. Depth is what I am for, and depth of honesty, fact, and context is how I intend to conduct my career as a journalist.
Works Cited
Rather, Dan. Forum. “The Future of Journalism.” New York University, New York, NY. 16 October 2008. <http://www.c-spanarchives.org/library/index.php?main_page=product_video_info&products_id=281817-1>.
Rosen, Jay. “Getting the Politics of the Press Right: Walter Pincus Rips into Newsroom Neutrality.” PressThink. 14 March 2008. <http://journalism.nyu.edu/pubzone/weblogs/pressthink/2008/03/14/pincus_neutrality.html>.
---. “Migration Point for the Press Tribe.” PressThink. 26 June 2008. <http://journalism.nyu.edu/pubzone/weblogs/pressthink/2008/06/26/pdf.html>.
Scheuer, Jeffrey. The Big Picture. New York: Routledge, 2008.
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